CosmoProf North America Recap, Part I

Thursday, July 18, 2013

This year I was so honored and pleased to be able to attend CosmoProf North America as a member of the press. For those of you who do not know, CosmoProf NA is a trade show open to only beauty professionals and centered around distributors, OTC’s, manufacturers and buyers of professional and retail stores. It took place in Las Vegas at the Mandalay Bay Convention Center between July 14th -16th this year. The great thing about CosmoProf NA is that it is THE event for brands to unveil upcoming products and collections and reach beauty professionals to educate them about their offerings.

I broke this recap down into many parts, sort of in order of which booths and brands I visited. I will also have separate reviews for a lot of products that you see.

I think most people have heard of Gelish, used both in salons and sold to the consumer at Sally Beauty Supply. Did you know that in addition to their many core colors, they have seasonal collections? More pictures to come soon, but check out their summer neon shades.

If you haven't heard of Morgan Taylor Professional Nail Lacquer, I guarantee you will hear a lot of buzz this year. This new brand of nail polish was created by the daughters of the founders of Gelish! The eponymous Morgan and Taylor were so very sweet, it was a pleasure to meet them and learn about the brand. Swatches will follow shortly of the 10 shades they sent home with me!

We have quite a few things to look forward to from Orly! First up, the vibrant Secret Society Collection and the sweet tones of the Surreal Collection. We also have Halloween to look forward to, as well as new Orly MATTEFX polishes! Check out the green and pink matte flakies. They are a bit hard to see since they are housed in frosted bottles.

I stopped by the NCLA booth where I met the really cool founders. The NCLA line of wraps and polishes are just plain cool. The edgy, fun vibe of LA is really imbibed in these great colors and distinct designs. You see the wraps in the aqua packaging? Those are translucent designs! Absolutely brilliant.

Hopefully you've enjoyed this first look at new products and brands from CosmoProf North America! My other installments will be along shortly, as soon as I get my pictures edited.